My name is Alex & I started this Brand in the summer of 2021 out of my love for training & the desire to wear my own T-Shirt designs down the gym when training. I came up with the name 'Relentless Beasts', designed a Logo & started creating some one-off pieces that got a lot of comments when worn during my workouts. People were asking where I got them from.

This is when I decided to take things to the next step & set up an online store to see if I could actually sell any to other athletes.....& I did! My T-Shirts seemed to appeal to many Bodybuilders & Strongmen & soon word of mouth starting generating a nice little start-up business.

Today, I have taken the designs across other items of apparel & am regularly creating new & unique designs for the Brand. I am passionate about building a UK Brand that can grow & offer athletes some cool designs to wear on their fitness journeys.


I had always been a regular casual gym goer but nothing serious but in August 2017 I lost my Dad to pancreatic cancer. He was my world, my soul mate & my idol. My world shattered.
I only have a very small family & suddenly I was placed at the head of it to look after the women in my life, my Mum & Sister & had to be a rock for them. To everyone else, it seemed like I was strong, I had stepped up & supported the family but on the inside, I was crumbling. I didn’t know how to deal with such a big loss & started to turn to unhealthy ways to cope. I felt things spiraling out of my control.
As a father of two lovely little boys & a husband to an amazing Wife, I couldn’t let myself get lost in this dark place.
This is when I truly immersed myself in ‘Iron Therapy’ and it saved me!

This is why I am passionate & committed to help spread Mental Health Awareness & use Relentless Beasts as a means to do this.


We are super excited & intrigued to see what the future has in store for us. The Brand is growing & we will continue to grow thanks to all your help & support.